Heidi Nowak

Chief Sales & Marketing Officer | Transformational Hospitality Leader | Brand Architect

Role
Chief Sales Officer at Crystal Springs Resort
Location
Charleston, SC, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Heidi Nowak

Achievement-driven hospitality executive with extensive experience in marketing communications, operations, sales and customer relationship management within the travel and tourism, and real estate industries. Exceptionally strong track record of demonstrable success in all aspects of hospitality management. A self-starter with a spirited, passionate work ethic who drives intensity throughout all facets of the organization. Exceptional relationship skills with owners, customers and employees. Recruits, trains and leads teams that exceed expectations. Successfully led four hotel openings, one brand property conversion, the launch of over six independent restaurant/bar concepts, developed brand partnerships and managed event execution, and tasked with corporate assignments.

Experience

  1. Chief Sales Officer

    Crystal Springs Resort

    Mar 2026 — Present · Hamburg, NJ, US

    Lead commercial performance for the Northeast’s premier four-season golf, spa, and culinary destination. The resort includes Grand Cascades Lodge and Minerals Hotel, six championship golf courses, and more than sq. ft. of versatile indoor and outdoor event space. Its celebrated culinary collection is defined by four-star Restaurant Latour, a Wine Spectator Grand Award–winning wine cellar, and the internationally acclaimed New Jersey Wine & Food Festival. The resort also features luxury spas, expansive indoor and outdoor pools, a Sports Club, and distinctive year-round activities and experiences.

Education

  • John Carroll University

    Bachelor of Arts (B.A.), Communications

  • John Carroll University

    Master of Business Administration (MBA), Business Administration, Management and Operations

Skills

  • Leisure Travel
  • Management
  • Marketing Communications
  • Sales Management
  • Time Management
  • Hospitality Management
  • Executive Management
  • Food & Beverage
  • Communication Skills
  • Hospitality
  • Hotel Management
  • Revenue Analysis
  • Yield Management
  • Marketing Strategy
  • Forecasting
  • Corporate Events
  • Opening Hotels
  • Budgets
  • Catering
  • Sales
  • Customer Satisfaction
  • Hotel Booking
  • Pre-Opening
  • Strategic Planning
  • Hotels
  • Convention Services
  • Tourism
  • Event Management
  • Meeting Planning
  • Public Relations
  • Hospitality Industry
  • Social Media
  • Crm
  • Business Travel

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Heidi Nowak — Chief Sales Officer at Crystal Springs Resort in Charleston, SC, US | Unifers