Hannah Quimby Roose
Senior Social Manager @Barkleyokrp
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WORK HISTORY
Senior Social Manager @Barkleyokrp
Kansas City, MO, US
The subject matter expert and go-to resource for information related to social platforms and their respective online communities. • Conduct quality assurance of all organic content for Instagram, Facebook, X, TikTok, Pinterest, YouTube Shorts and Threads that connects with the intended target audience.• Develop and present organic performance reports (monthly and quarterly) and monitor competitors to proactively elevate insights, opportunities and optimizations. • Monitor trends and provide timely recommendations for how clients can capitalize on key moments to consistently reinforce their brand. • Contribute to content brief development and lead content kickoff brainstorms. • Helped drive 66.8 million impressions and 2.9 million engagements for Red Lobster’s organic social campaigns in 2024, leading to a 70% year-over-year increase in engagement rate.• Played a key role in Red Lobster’s social media resurgence, leading to its recognition in July 2025 as a Best Brand on Social Media by Sprout Social and a Best Marketer in empathic marketing by LinkInBio.• Assisted with launching the National Pork Board’s new social strategy, driving a 63% increase in engagement rate, 72% growth in impressions, and 108% growth in engagements within the first six months.• Drove significant YOY organic social growth for The Salvation Army Thrift Stores, increasing engagement rate by 27%, total impressions by 257%, and total engagements by 121% from Q4 2024 to Q4 2025.Current Clients: Red Lobster, The Salvation Army Thrift Stores, Lulus, MULU, Climate First BankPast Clients: National Pork Board, Optum, KC Symphony, Capriotti’s Sandwich Shop, Salad and GoProject Based: Security Benefit, US Bank
EDUCATION
Iowa State University
Bachelor of Science - BS, Public Relations
ABOUT HANNAH QUIMBY ROOSE
An Effie and Shorty Award–winning social media strategist with experience building social-first campaigns rooted in culture, conversation and performance.I bring a dependable, collaborative mindset to every team I’m part of, and I’m always looking for new ways to push ideas further whether that’s through strategy, storytelling, or creative content. Connect with me to say hello!
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