Heather Simmonds
Director, Insights Consultant at Circana
- Role
- Director Consumer Insights at Circana
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Heather Simmonds
Results-Oriented. Highly Adaptable. Passionate. Seasoned marketing and analytic manager…
Experience
Director Consumer Insights
Apr 2017 — Present · Minneapolis, MN, US
Manage multi-million-dollar portfolio, with P&L oversight. Hire, train, and manage a high performing Client Insights team, with indirect oversight of Service professionals. Create business frameworks for Marketing teams that allow for fast data consumption, key takeaways, and solution-orientated next steps. Navigate category white space to determine innovation potential. Cultivate relationships across multiple Marketing teams, manage work streams, as well as time and resources against changing priorities. Target and sell services that address known and unknown Client needs; identify root causes of issues vs symptoms.
Education
Hamline University
Master of Business Administration - MBA
University of Northern Iowa
Bachelor of Arts
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