Heather Menicucci
SVP of Video @ People Inc. | Video Strategy, Operations & Programming | Creative Leader
- Role
- SVP of Video at People Inc.
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Heather Menicucci
I lead video strategy and programming for America\'s largest print and digital publisher…
Experience
SVP of Video
May 2022 — Present · New York, NY, US
As head of video, I drive vision and execution for video across all People Inc. brands, content verticals (Food, Home, Beauty, Health, Tech and more), and platforms (on-site, TikTok, Instagram, Facebook, Twitter, YouTube, and beyond). I act as advisor to site GMs and edit teams, helping them to craft a programming strategy on-site and across platforms. I help to deliver video user experiences that deliver on DDM philosophy of putting users first, while meeting growth, branding and monetization priorities. I work closely with Sales to provide creative guidance on video-focused pitches that deliver award-winning branded content campaigns for advertisers (Ford, Estee Lauder, Behr, Disney, Lowe\'s, GM). I lead an internal and freelance team of 100+ video creatives and business leaders who are a creative force, capable of doing so much more with less. Our team knows how to prioritize goals with rigor and deliver on viewership and monetization. In addition, I partner with Product, SEO, Data and CMS teams to track and improve video performance, experience, and creation workflow. My favorite things: diving into new platforms and figuring out what viewers care about; leading creative brainstorming that delivers results; building creative teams that care about every detail; building video creation workflows; drawing connections between what advertisers ask for and what we can deliver; and doing more with less.
Education
Boston University
BS, Film and Television
1993 — 1997
Skills
- Broadcast Television
- Digital Media
- Television
- Producing
- Online Community Management
- Community Outreach
- Copywriting
- Content Marketing
- Blogging
- Marketing
- Content Development
- Final Cut Pro
- New Media
- Online Video Strategy
- Food Industry
- Video Editing
- Digital Marketing
- Digital Strategy
- Post Production
- Production Management
- Documentaries
- Multimedia
- Social Media Marketing
- Film
- Video Production
- Web Video
- Online User Experience
- SEO
- Entertainment
- Editing
- Film Production
- Social Media
- Video
- New Media Consulting
- Content Strategy
- Social Branding
- Commercials
- Creative Direction
- Broadcast
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