Hillary Lyon
Strategy / Marketing Executive • Leading strategy development, discovering new and innovative ways to expand markets and generate growth
- Role
- Director of Franchise Success at ChoiceLocal
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Hillary Lyon
Versatile, energetic senior executive & consultant with over 20 years of experience driving marketing / communications, culture, technology, and product / digital design. Thought partner able to influence strategy at the highest levels. History of success across customer acquisition, business development initiatives, growth delivery, marketing collateral, brand, and competitive positioning. Dynamic, creative leader with demonstrated success in organizational leadership, event planning, and championing of industry and community initiatives. Expert at developing messaging, strategies, and tactics to support the brand. C-Suite executive in moving quickly when opportunities arise and removing obstacles. Successful relationship builder able to win the trust and support of C-level executives, clients, board members, and stakeholders. Manages difficult relationships and motivates individuals through collaboration to deliver desired results. Focused decision-maker with Executive MBA from Weatherhead School of Management - Case Western Reserve University. Strategic visionary who translates direction into a workable process. Resourceful, dedicated, transparent, and strong communicator. Notable Achievements: • Drove business development strategy impacting company growth, helping firms grow faster and become more profitable. • Launched local art business with four partners, primarily working with developers and in commercial real estate. • Managed team, internal resources, and clients effectively and efficiently. Implemented successful adoption of software, gathered / wrote requirements, strategic planning / training of clients’ suppliers on platform. • Built strategic partnerships while capturing emerging opportunities for sustained success. Collaborated with individuals at all levels, both internally and externally. Excellent communicator who enjoys being client-facing and presenting to clients. • Multiple board roles and industry recognition: Recipient of David J. Akers Leadership Award; served on Cleveland Leadership Center’s Board of Directors & Leadership Council. Promise Partners Right Hand Program Lead. Awards of Excellence Chair, Former Communications Chair, NAIOP Commercial Real Estate Development Association. Member of AIGA Board, Denver & San Francisco. Respected speaker and emcee at industry events.
Experience
Director of Franchise Success
Apr 2023 — Present
Education
University of Denver
Bachelor of Arts - BA, Mass Communication/Media Studies
Hathaway Brown School
College Prep
Cleveland yoga
200 hour yoga teacher certificate, Yoga Teacher Training/Yoga Therapy
2012 — 2012
Cleveland Leadership Center
Cleveland Bridge Builders 2015, Leadership and Civic Engagment
Weatherhead School of Management at Case Western Reserve University
Executive Master of Business Administration (EMBA)
2017 — 2019
NOLS
Outdoor Education
The Art Institutes
AAS, Graphic Design
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