Howard Lyeth
Consumer Insights
- Role
- Consumer Insights Manager at Ahold Delhaize USA
- Location
- Saranac Lake, NY, US
- LinkedIn followers
- 500 followers
About Howard Lyeth
I help companies make decisions around their product, experience, and brand through market research and data analysis. In addition to more traditional analysis, I link consumer-level survey response to retail purchase, online, and marketing response data.My specialities include, but are not limited to:Customer experienceSatisfaction and loyaltyConcept and product testingBrand equity
Experience
Consumer Insights Manager
May 2022 — Present · Quincy, MA, US
Education
Virginia Tech
Bachelor of Science (BS), Marketing
Skills
- Market Research
- Research Design
- Questionnaires
- Questionnaire Design
- Segmentation
- Consumer Behaviour
- Fmcg
- Online Research
- Competitive Intelligence
- Data Visualization
- Primary Research
- Survey Design
- Advertising Research
- Brand Equity
- Consumer Behavior
- Survey Research
- Customer Relationship Management (Crm)
- Qualitative Research
- Quantitative Analytics
- Data Analysis
- Analytics
- Business Insights
- Quantitative Research
- Marketing Research
- Customer Insight
- Crm
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