Hendrik Kramer
Head of Engineering @Plan.Net Group
Signup · Get unlimited contacts
WORK HISTORY
Head of Engineering @Plan.Net Group
Berlin, DE
Digital Strategy | MarTech Innovation- Spearheaded technology vision and strategic initiatives as part of the leadership team, driving organizational development and large-scale client acquisition- Designed and scaled a global, data-driven digital commerce and loyalty platform for a major US restaurant chain, growing the account to over €1M annually- Elevated the MarTech offering by aligning technical capabilities with business outcomes, directly contributing to the success of several €1M+ enterprise pitches- Built and led a cross-functional technology leadership team, introducing new structures and collaborative ways of working across engineering, product, and consulting- Led the strategy and technical implementation of a next-generation loyalty platform in a regulated industry, integrating hyper-personalized content and omnichannel experiences- Advised a global life sciences client on establishing an AI-powered content supply chain — from strategic planning to multichannel distribution- Deepened strategic alliances with Microsoft, Adobe, and Contentful, achieving Gold Partner status and expanding co-sell opportunities- Acted as trusted advisor in C-level conversations with enterprise clients across automotive, food & beverage, B2B manufacturing, and life sciences sectors- Reorganized nearshore and offshore operations by creating focused competence centers to drive efficiency, scalability, and innovation.
EDUCATION
Jade University of Applied Sciences
Applied economics for tourism and IT
SKILLS
ABOUT HENDRIK KRAMER
As a trusted advisor to enterprise clients across Europe, APAC, and the US, I help organizations shape and deliver scalable, data-driven solutions in marketing, commerce, and content.With 20+ years of experience at the intersection of customer experience, technology strategy, and digital transformation, I’ve led cross-functional teams, built high-performing delivery organizations, and driven large-scale MarTech programs — from content supply chains and personalization platforms to global e-commerce rollouts.My approach combines deep technical knowledge with strong consulting and leadership skills. I focus on aligning architecture and platforms with business goals, enabling real-time, customer-centric experiences that scale across markets and channels.Whether building global capability roadmaps, leading strategic pitches, or orchestrating transformation programs across technology, data, and marketing, I bring clarity, challenge, and trust to every engagement.Current focus areas:• Marketing Technology Strategy (CDPs, Personalization, AEM, Salesforce, Adobe Experience Cloud)• Content Orchestration & AI-enhanced Supply Chains• Enterprise Architecture & Platform Design• Cross-functional Team Leadership (On-/Near-/Offshore)• C-Level Advisory & Business-Aligned Tech Consulting
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.