Himasree Kalita
AdTech | IPTV | CTV | DOOH | Campaign Manager | Campaign Strategy | Account Manager | Direct Campaigns | GAM360
- Role
- Account Manager at InMobi Advertising
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Himasree Kalita
Adtech professional with expertise in programmatic sales, market analysis, and digital advertising strategy. Skilled in optimizing digital ad revenue, managing client relationships, and executing high-impact campaigns across leading DSPs and SSPs. Strong background in data-driven decision-making, business development, and negotiation, with hands-on experience in platforms like The Google Ad Manager, OctoAds, and Salesforce. Proven ability to drive programmatic growth, enhance campaign performance, and develop strategic partnerships within the Indian and Dubai digital advertising landscape. Experienced in managing accounts for both Indian and Dubai clients, ensuring tailored ad solutions and revenue maximization. Passionate about leveraging technology to deliver measurable business outcomes.
Experience
Account Manager
Oct 2024 — Present
Served as primary client liaison, managing end-to-end programmatic and CTV campaigns with seamless execution. Directed full campaign lifecycle: onboarding, media planning, optimization, and delivery across multiple verticals. Improved client retention by proactively resolving issues and maintaining account health reviews. Drove 20% revenue growth by identifying cross-sell and up-sell opportunities across key accounts. Managed complex data deals, including pricing and invoicing, ensuring 100% billing accuracy. Partnered with finance teams to streamline invoicing and achieve timely revenue recognition. Delivered insights-led reporting and strategic recommendations, strengthening client partnerships. Negotiated pricing and commercial terms, ensuring sustainable growth for both clients and InMobi.
Education
CIT
Bachelor of Technology, Food Engineering
Zenith Accademy
Senior Secondary
2013 — 2015
Mizoram University
Master of Business Administration, General Sales, Merchandising and Related Marketing Operations
Central Institute of Technology, Kokrajhar
B.tech, Food Engineering and Technology
2016 — 2020
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