Heidi J. Ellsworth

About Heidi J. Ellsworth

Heidi J. Ellsworth has worked in the roofing industry since 1993 and has held positions with Malarkey Roofing, Carlisle Construction Materials and EagleView Technologies. She is currently an owner and president of RoofersCoffeeShop® and the owner of HJE Consulting. She focuses on supporting overall marketing strategies, sales success and content development for companies and associations within the roofing industry. With a passion for networking and win-win scenarios, she continues to provide consulting and progressive digital advertising opportunities for companies and associations building strong collaborations for business profitability and success. Ellsworth is a contributor to Professional Roofing, Florida Roofing Magazine and authors a Western Roofing, Siding & Insulation Magazine column that focuses on marketing tactics for roofing contractors. She currently consults with the Roofing Alliance while serving on the boards of Western States Roofing Contractors Association, Roofing Contractors Association of Washington and METALCON Advisory Council along with Roofing Technology Think Tank (RT3) and National Women in Roofing, two organizations that she helped found.Heidi was named in Folio: and AdMonsters’ 2021 class of Top Women in Media as a Changemaker. Each year, an elite group of women who have made a lasting impact on their brands, organizations and markets are recognized for spotlighting the diversity and progress within the media industry. The Top Women in Media class recognizes an impressive who’s who of noteworthy women from the dynamic media community.

Experience

1. President

   Rooferscoffeeshop

   Oct 2015 — Present · Sisters, OR, US

   RoofersCoffeeShop.com, the place where the industry meets for technology, information and everyday business, is pleased to announce the addition of Heidi J. Ellsworth as a partner. Ellsworth joins RoofersCoffeeShop.com in the role of sales, marketing and business development for the site that specializes in providing leading information along with classified and help wanted advertising opportunities for roofing professionals.

Education

• Central Oregon Community College

  Associate's Degree, Journalism

  1982 — 1984

• University of Portland

  Bachelor's Degree, Communications Managment

  1984 — 1986

Skills

• Sales Presentations
• Social Media Marketing
• Construction
• Crm
• Strategic Planning
• Cross-Functional Team Leadership
• Marketing Strategy
• Trade Shows
• Business Development
• Pricing
• Public Relations
• Business Strategy
• Account Management
• Operations Management
• Team Leadership
• Leadership
• Competitive Analysis
• Contract Negotiation
• Selling
• Start-Ups
• Roofers
• Direct Sales
• Sales Management
• Marketing
• Team Building
• Management
• Purchasing
• Project Management
• Building Materials
• Strategy
• Market Research
• Negotiation
• Sales
• Email Marketing
• Product Management
• Project Planning
• Key Account Management
• Sales Operations
• Customer Service
• Marketing Communications