Heather Bailey
Director, Marketing Solutions @American City Business Journals
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WORK HISTORY
Director, Marketing Solutions @American City Business Journals
Charlotte, NC, US
Lead marketing strategy for advertising and promotional solutions across 45 local Business Journal markets, supporting lead generation, transactional listings, and multi-market programs.• Partner with sales leadership to build data-driven marketing frameworks and sales enablement tools that help teams consistently position and sell solutions across markets.• Manage and mentor a cross-functional team spanning marketing, sales development, and operations, with a focus on execution, collaboration, and performance.• Oversee CRM-driven marketing operations, using performance data and reporting to inform strategy, optimize workflows, and support revenue goals.• Drive adoption of automation and AI-enabled processes to improve efficiency, consistency, and speed across sales and marketing execution.
EDUCATION
University of Southern Maine
Bachelor of Arts (BA), Media Studies: Mulitmedia Production and Design
SKILLS
ABOUT HEATHER BAILEY
With nearly 25 years at American City Business Journals, I serve as Director of Marketing Solutions, leading advertising and marketing strategies that drive lead generation, transactional promotions, and measurable revenue growth across 45 local markets. I partner closely with sales and corporate teams to design scalable, data-driven programs that help companies grow their businesses while advancing how marketing and sales teams operate—leveraging automation and AI to improve efficiency, clarity, and consistency. As a people leader, I manage and mentor a cross-functional team across marketing, sales development, and operations, with a focus on building solutions that simplify work, empower teams, and deliver real results.
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