Einar Karl Hjartarson

About Einar Karl Hjartarson

I’m a digital leader with a career built at the intersection of data, media, and technology. I’ve scaled businesses from the ground up, led global programmatic teams, and helped brands and agencies unlock growth through smart, data-driven strategies. My background spans both entrepreneurial ventures and enterprise operations, giving me a unique perspective on how to move fast while building for long-term success.I specialize in connecting data to programmatic execution. On the data side, I turn complex audience signals into actionable insights with expertise in ABM, intent data, and identity resolution. On the programmatic side, I’ve led teams activating those insights across various Demand Side Platforms (DSPs), ensuring campaigns not only scale but also deliver on transparency, brand safety, and measurable performance. The combination of data fluency and programmatic leadership allows me to guide clients and teams from strategy all the way through execution.I’m passionate about building and mentoring teams, creating operational efficiency, and driving measurable results. Whether it’s launching a startup, scaling revenue streams, or guiding clients through complex digital landscapes, I bring a mix of Icelandic grit, analytical curiosity, and humor to everything I do.

Experience

1. Executive Vice President Digital Performance & Operations Investor

   Anteriad

   Jan 2026 — Present · US

   As Executive Vice President of Digital Performance & Operations, I lead the continued expansion and evolution of Anteriad’s data driven digital and Managed Services capabilities. My role centers on scaling revenue, strengthening operational excellence, and advancing our ability to deliver measurable outcomes across programmatic, audience strategy, and omnichannel activation for B2B marketers.I focus on building scalable frameworks that connect strategy, technology, and execution, while enabling teams to move faster and smarter in an increasingly complex digital ecosystem. This includes growing and optimizing managed services, deepening partnerships, and embedding automation and AI into how we plan, activate, and measure campaigns.Key Highlights: • Scaled and matured Digital Managed Services into a high-growth, performance led business with results consistently exceeding historical benchmarks. • Lead global teams across trading, analytics, and campaign leadership, delivering sophisticated programmatic ABM and broader B2B digital programs. • Champion innovation across AI, automation, and omni-channel strategy to improve speed, quality, and scalability of client outcomes. • Recognized for building resilient, high-performing teams and fostering strong collaboration across internal stakeholders, agencies, brands, and technology partners

Education

• Southern Methodist University

  Bachelor of Arts, Advertising (Management Track)

  2002 — 2005

• Southern Methodist University

  Bachelor of Business Administration, Finance/Real Estate

  2002 — 2005

Skills

• Crm
• Start-Ups
• Corporate Finance
• Finance
• Business Development
• Financial Analysis
• Leadership
• Strategic Planning
• Management
• Financial Reporting
• Strategic Financial Planning
• Business Analysis
• Forecasting
• Account Management
• Business Process Improvement
• Data Analysis
• Sales
• Marketing
• Project Management
• Cross-Functional Team Leadership
• Analysis