Hafiza Jameela S.
Business Owner @The Bar Method
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WORK HISTORY
Business Owner @The Bar Method
Santa Clara County, CA, US
Grew first-time client traffic by 93% through a data-informed approach to marketing campaigns, referral programs, and onboarding flow* Increased direct membership conversion from 18.5% to 24.5% by optimizing client experience across digital and in-person touchpoints* Built and refined high-performing cross-functional teams (16 staff), ensuring smooth delivery of service and strong internal operations* Applied customer-first thinking to improve experience quality, retention, and service design in a highly saturated local market* Mentored and onboarded five new instructors, guiding them through certification and quality assurance to maintain teaching excellence
EDUCATION
University of Rochester - Simon Business School
MBA, Finance, Strategy
UC Berkeley Extension
Post-baccalaureate Program , PSYCHOLOGY
Stanford Continuing Studies
Various courses
Andhra University
Bachelor of Engineering, Electronics and Communication
SKILLS
ABOUT HAFIZA JAMEELA S.
Product leader with over 14 years of experience delivering digital products across consumer tech, streaming media, and enterprise platforms. Proven ability to shape product strategy, lead cross-functional teams, and improve user engagement across mobile, web, and connected devices. Strong focus on optimizing the customer journey and driving outcomes in B2B2C environments. Most recently led the growth of a local fitness studio, increasing new client acquisition by 93% while strengthening operational efficiency. Past roles at Roku, Samsung, and TiVo. Now seeking leadership opportunities (full-time or fractional), that value strategic thinking and hands-on execution, including product or chief of staff roles.
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