Zoe Li
Senior Product Designer @Manulife
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WORK HISTORY
Senior Product Designer @Manulife
Toronto, ON, CA
EDUCATION
BrainStation
Diploma, User Experience Design
University of Ottawa
Bachelor’s Degree, Biomedical Sciences
ABOUT ZOE LI
Things I love most about being a UX/UI designer: crafting creative solutions, communicating complex ideas visually, and applying Design Thinking 🧠 in my everyday problem-solving.As a former doctor-in-training turned designer, I’m especially passionate about empowering patients and healthcare professionals through intuitive, human-centred design.My experience spans behaviour driven designs, healthcare, financial services, and SaaS, across both B2C and B2B products. I’ve designed everything from patient-facing apps that support behaviour change and clinical workflows, to financial and insurance tools that help people make informed, confident decisions with clarity.Currently, I focus on shaping meaningful mobile experiences and evolving scalable design systems that improve consistency, accessibility, and real-world usability.Always learning, always improving, always advocating for design that genuinely helps people.
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