Tess Garcia

Experience

1. Audience Strategist

   Worthi

   Mar 2023 — Present

   Clients: Pa’lante! Max, Lionsgate, GoFundMe, Penguin Random House, Bumble, Paramount+, AlmaPA’LANTE! MAX-Lead social campaigns for top priority, Latino-forward titles, including The Last of Us-Collaborate with Senior Managers on ever-evolving workflow for social pitching, asset creation, and publishing-Lead content strategy and launch plan for Pa’lante!’s TikTok, which earned 150K+ followers in its first year-Pitch and publish TikTok and Instagram posts, conceptualizing everything from shot lists to copy on Monday.com -Copy and tone lead for internal- and external-facing requests (posts, decks, scripts for talent content captures)-Copy and tone lead for internal- and external-facing requests (posts, scripts for talent content captures, red carpet interview questions, client presentations)-Collaborate with influencers on top-performing partnerships-Onboard new team members, providing daily feedback on pitches and leading weekly meetings-Use Sprinklr to create weekly and monthly metrics reports highlighting key performance data-Lead content strategy and capture for live events like L’Attitude Conference, Sueños Music Festival, and premieresLIONSGATE-Led research on a 55-slide analysis of the US Latino audience landscape, collaborating with design team to tell a visually engaging story-Presented the deck to Lionsgate’s top US marketing executives, and later, to their entire marketing department GOFUNDME-Administrative lead for GFM’s Puerto Rico social campaign, creating strategic amplification plan, suggesting influencers, editing video subtitles, and creating influencer status tracker and timeline docs-Wrote script for Jools Lebron’s GFM x Puerto Rico campaign videoOTHER-In fall 2024, managed WORTHI’s first-ever marketing intern, creating a detailed curriculum, leading weekly one-on-one meetings, and serving as her primary contact-Serve as WORTHI’s resident copy editor, proofreading decks across departments before they’re submitted

Education

• University of Michigan College of Literature, Science, and the Arts

  Bachelor of Arts - BA, Communication and Media Studies, Social Theory and Practice

  2016 — 2020

Skills

• Event Planning
• Social Media Marketing
• Communication
• Editorial
• Storytelling
• Public Relations
• Writing
• Social Media
• Twitter
• Fashion