Hitesh Sood
Telco Growth & Strategy| Digital Services (OTT Content, Streaming, Gaming, Self-Care), Strategic Partnerships| Negotiation| Business Development| Account Management| TMT Consulting| Pricing & CVM| Middle East Africa Asia
- Role
- Vice President & Head - B2b Subscription and Partnerships (Digital Business) at Sony Pictures Networks India
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Hitesh Sood
Senior TMT (Telecom, Media & Entertainment) leader with 20+ years of multi-country experience across India, APAC, MEA and Africa, specializing in transforming telcos into digital-first businesses. I have led large P & Ls, scaled high-impact digital portfolios (SVOD, TVOD, DCB, API-led models) and delivered strong ARPU growth, churn reduction and multi-million-dollar digital revenues for top telecom and media organizations.I bring expertise across product, pricing, CVM, segmentation and digital services, with a track record of launching self-care apps, OTT/content portfolios, gaming services and new digital revenue streams. My experience spans B2C, B2B, enterprise and wholesale/carrier businesses, driving digital ecosystem expansion, platform launches and customer value (CVM) strategies in highly competitive markets.I have negotiated strategic alliances with Apple, Google, Meta, Disney+, Prime Video, Sony LIV, Zee5, Lionsgate and global gaming partners—unlocking new monetization models and accelerating digital adoption. I have built and commercialized content portfolios, driven analytics-led CVM, and led digital transformation programs improving ARPU, CLV, CX/NPS and EBITDA.Certified in Six Sigma and Design Thinking, I combine commercial leadership, product strategy, partnerships and data-driven execution to drive sustainable digital growth across Telecom, Media and Technology sectors.
Experience
Vice President & Head - B2b Subscription and Partnerships (Digital Business)
Feb 2025 — Present · Mumbai, IN
Expanding SonyLiv distribution Globally2. Partnering Telcos, Banks & content aggregator (domestic/international) to increase customer engagement on their digital assets3. Leading multi-country Sony LIV distribution deals with connected (smart) TVs for Sony LIV distribution globally
Education
MICA | The School of Ideas
PG CERTIFICATE PROGRAM IN DIGITAL MARKETING , Digital Communication and Media/Multimedia
2019 — 2020
Delhi University
B.Com (Honors), Commerce
1994 — 1997
CIMA
CIMA, Management
2006 — 2008
Indian Institute of Foreign Trade
MBA, International Business
2003 — 2006
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