Hiteshh Rathi
Product & Marketing @ Accenture | I build products people defend, not just use | ex-Vivo | MDI Gurgaon
- Role
- Associate Manager at Accenture
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Hiteshh Rathi
I have watched good products flop. Usually it wasn\'t the tech — it was that nobody really pinned down what the customer wanted, or the team figured it out too late to act on it. That gap is the part I care about: the distance between what we build and what people actually want, and whether a team can move fast enough to close it. At Vivo, I worked on the V-Series — how we positioned and launched it in India. It\'s a rough market. To win, the product, the pricing, and the story all have to point the same way, against competitors with far deeper pockets. What stuck with me is that a smart strategy is useless if you\'re slow. At Accenture, I work on how teams actually deliver, and a lot of that is bringing agile into product and transformation work. I don\'t think agility is about stand-ups or running the right ceremonies. It\'s whether you can ship, see what happens, and change course quickly. I\'m part of the agile community here, helping teams get better at it—and lately, a lot of that is working out what AI actually changes. My take: it doesn\'t make you agile; it makes the feedback loop faster. The teams pulling ahead are using it to find out sooner whether an idea works. Underneath all of it, I am doing the same job—sitting between the engineers, the marketers, and the customer, making sure everyone\'s building the same thing. I also write about this: how GTM is shifting, why I still trust customer insight over a pile of data, and what makes people stick with a product instead of just tolerating it.
Experience
Associate Manager
Oct 2025 — Present · Gurugram, IN
Part of Accenture’s Technology Consulting division, driving digital strategy, go-to-market design, and transformation projects for enterprise clients across consumer and tech industries.
Education
Management Development Institute, Gurgaon
Master of Business Administration - MBA, Marketing
The NorthCap University
Bachelor of Technology, Electrical, Electronics and Communications Engineering
2014 — 2018
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