Hitesh Patel

Crm and Communications Manager @Blue Square

GB

my role as CRM & Communications Manager, I lead the strategic development and execution of communications for the Samsung One Partner Programme, which connects with over 800 UK B2B resellers—including leading telecoms providers, distributors, and technology retailers.I’m responsible for shaping and delivering a comprehensive communications strategy that supports product launches, sales incentives, and partner enablement initiatives. This includes managing automated CRM journeys, trigger-based campaigns, and targeted messaging that aligns with Samsung’s commercial objectives and enhances partner engagement.My day-to-day involves collaborating with cross-functional teams, including channel marketing, programme leads, agencies, and platform vendors, to ensure all communications are timely, relevant, and brand-compliant. I oversee the creation and distribution of marketing assets, maintain a centralised content and promotional planner, and manage the Samsung One platform to ensure partners have access to the latest tools and resources.I also track and analyse key performance indicators (KPIs) across communication channels, using insights to refine strategy and improve effectiveness. With a strong focus on data, compliance (GDPR, PECR), and stakeholder management, I aim to strengthen Samsung’s channel relationships and drive partner confidence in selling Samsung solutions.

Brunel University London

Bachelor's degree