Hitesh Yadav

WORK HISTORY

EDUCATION

ABOUT HITESH YADAV

14+ years of sales & marketing experience in the Lubricants, Lighting, and FMCG sectors with Shell | Kellogg’s | Philips | AmulProficient in category management with P&L responsibilitiesExcellence in launching the right product by identifying portfolio opportunities, and the size of prizeProficient in building category-specific strategies to gain market share by driving reach (ND/WD/SAH)Adept in Sales and distribution, team management, and sales competency development. In-depth understanding of channel management and creating profitability.Proficient in identifying new markets and customer segments, implementing and ensuring adherence to sales strategiesExcellence in implementing product promotion and marketing initiatives at the channel levelNotable Accomplishments Doubled coolant volumes in 2022, achieving a 1.7% market share. Implemented the first time BTST (Bill-To-Ship-To) model for coolants in India Gear oil (Spirax) category growth through a focused intervention strategy. Recognized by MD for supporting 288 mechanics with ration kits during the COVID-19 pandemic. Implemented a GT-SD structure for Sub-dealers in Gujarat with reduced cost of operation and better business outcomes in Kellogg’s Achieved 2nd position in distribution drive of a new breakfast cereal product launch in Kellogg’s Achieved a record 46% growth in the Mumbai/Goa Territory in 2017 under the “Mumbai Growth Strategy.” Awarded “Performer of The Year – 2016” for the successful implementation of the MCO (Two- Wheeler Segment) Pilot Strategy. Successfully handled area re-alignment among three channel partners in Mumbai as part of the Mumbai Growth Strategy at Shell. Implemented Innovative Distribution Network by converting 413 out of 1250 milk collection centers into FMCG product distribution centers in Amul