Hitesh Kalyankar
Writer (UI/UX, Copy, Content) | Localization Expert | Technical Writer | Creative Writer | Marathi and Hindi Linguist
- Role
- Ux Writer at Dream11
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
Experience
Ux Writer
Feb 2024 — Present · IN
Working as 3rd party consultant (Payroll - NeoSOFT Pvt. Ltd.) in Dream 11- Created and optimized UX copy for Dream11 and DreamMoney Apps, improving user engagement and retention- Led Hindi and Marathi localisation across app interfaces, push notifications, and marketing emails- Wrote Hindi ASO (App Store Optimization) content, titles, descriptions, and keyword-driven app listings; enhancing search visibility and downloads- Used Figma and related collaboration tools for writing, reviewing, and integrating UI/UX copy within design workflows- Collaborated with product managers, designers, and agencies to maintain language consistency- Managed end-to-end copy testing and linguistic QA for new features and campaign launches- Developed high-performing push notification campaigns for IPL 2024, IPL 2025, and Men’s T20 World Cup 2024, driving measurable user reactivation and conversion growth.
Education
University of Mumbai
Bachelor of Mass Media, Mass Communication/Media Studies
2015 — 2018
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