Hitesh Anil Unadkat
Head of Marketing (Consumer Products) @Dey\'s Medical Stores Private Limited
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WORK HISTORY
Head of Marketing (Consumer Products) @Dey\'s Medical Stores Private Limited
Handling both online and offline Branding/Marketing activities for Dey’s Medical Stores products that include Integrated Marketing Communications, Media Buying, Catalog Management, Market Activation & Brand Activation\\\\n•Identifying gaps in product portfolio through market research, Consumer behaviors and order research analysis to optimize a better range of product in the bucket and accomplishing robust revenue growth with multiple channels.\\\\n•Generating and implementing new ways to expose current product line in the market in order to drive the sales of the products to achieve the desired annual target for the businesses.\\\\n•Developing and enhancing products attributes features and benefits by understanding unmet consumer needs while constantly monitoring competitor packaging, pricing, market-share & formulating the product pricing strategy accordingly\\\\n•Creating annual media plan and execute all activities as per timeline; Managing TV Ads production, Radio Ads, Print Ads, PR Activity as well as conduct detailed T.V. Media planning in close coordination with agencies\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
University of Calcutta
Bachelor of Commerce
University of Calcutta
Bachelor of Commerce (B.Com.), Commerce
Indian School of Business
Executive Certificate Programme in Digital Marketing and Analytics
ABOUT HITESH ANIL UNADKAT
An accomplished Media Marketing & Communications Leader with over 2 decades of in-depth experience in Buying & Selling Media, worked with top media houses across the industry, effective in setting industry benchmarking segments in a dynamic environment and generating elevated end-result. Presently own the Head of Marketing role with “Dey’s Medical Stores Pvt Ltd” responsible for Brand Management & media Buying for Pan India functions. Strong grasp of current marketing tools and strategies with excellent track record of leading integrated campaigns from concept through execution Built deep understanding of target audience and competitors to develop effective marketing messaging. Collaborative problem solver with proven record of successfully influencing stakeholders across hierarchies and roles with innovative and constructive solutions Exemplary skills in team building and leadership and business Intelligence with proven strength in leading the Marketing & Communications department History of extensive experience in managing ups and downs in the probation or established work territory while shepherding the magnification of corporate product, sales modelling, marketing techniques and establishing outsourcing channels in all ways. Highlights •Proficient in providing strategic thought leadership and analysis that identify meaningful trends and opportunities •Adept at working in a fast-paced environment; able to adapt to shifting priorities while keeping an eye towards the big picture as established with managing new initiatives simultaneously covering the overall regions assigned •Contribute towards cultivating a strong partnership and collaborative environment with various functions while ensuring timely & accurate planning and reporting for attaining the desired goals •Sound exposure in Media & Marketing communications to enable informed decision making on strategic initiatives, including Brand Positioning, Packaging & Pricing etc •Gained expertise at mentorship, customer-relationship building, team building and retention through a futuristic approach
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