Hiten Dua
Emerging Partnerships at Spotify
- Role
- Account Director - Emerging & Scaled Japac, India at Spotify
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Hiten Dua
With over half a decade of experience in B2B Sales, media business development, I am passionate about providing cost-effective and innovative solutions for my clients to increase their returns, performance, and reducing costs.As a media business development lead at Taboola, I partner with industry leaders in advertising, such as Max Life Insurance, Renault, 99 Acres, and Square Yards, to help them reach over 100 million daily users across 500+ publishers in India, including NDTV, Aajtak, and The Hindu. I leverage my expertise in social media marketing, digital marketing, and communication to build and execute marketing strategies with business heads, solve problems through people and technology, and drive sales and revenue growth for both Taboola and its clients.I believe that selling is an empathy-led process that requires asking the right questions and understanding the needs and goals of the customers. I value experiential learning, collaboration, and effective communication channels as the key factors for success in my role. My goal is to continue to grow and develop as a professional in the media and advertising industry, and to contribute to the success of my clients and its partners.
Experience
Account Director - Emerging & Scaled Japac, India
Jun 2024 — Present · IN
Joined as the first hire in the E&S team to drive partnerships in India (Mumbai), reporting directly to the Global Head in Singapore to scale Spotify’s Mid-Market vertical Onboarded 125+ new advertisers, introducing full-funnel audio and video ad solutions including playlist sponsorships, display, dynamic audio, and native formats across direct, programmatic, and biddable platforms.Delivered repeat campaigns and strong ROI for major brands such as Qantas Airways, Skyscanner, PocketFM, Dolby, Brigade, Prestige, Hamdard, Bandhan Bank, PVR Inox along with top agencies including GroupM, Dentsu, Publicis, IPG, OMD, and Madison.Consistently outperformed sales targets (100%–700%) across consecutive quarters since joining. Awarded SPIFF in 2025 for delivering the highest numbers in the region. Performance highlights: Q3 2024 – 100%, Q4 2024 – 120%, Q1 2025 – 665%, Q2 2025 – 203%, Q3 2025 – 160%.
Education
N.C. Jindal Public School
Commerce
Dr. B. R. Ambedkar University Delhi (AUD)
Bachelor's degree, Economics
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