Hiroshi Iwanaga
Senior GTM Product Marketing Manager @ Salesforce | AI Agents, Generative AI, Platform
- Role
- Sr Manager Gtm, Platform Product Marketing at Salesforce
- Location
- San Mateo, CA, US
- LinkedIn followers
- 500 followers
About Hiroshi Iwanaga
I’m a Senior Product Marketing Manager at Salesforce, leading GTM for Agentforce 360, our AI agent and platform experience for enterprise customers.Over the past decade across SAP, Meta, and Salesforce, I’ve focused on enterprise platforms, pricing & packaging, and AI‑driven productivity – partnering with large customers across regions to turn AI from “pilots” into real business outcomes.Recent work includes: • Designing and launching Agentforce 360 sales plays and workflows adopted by global field teams • Leading executive sessions at the Salesforce Innovation Center (SIC) – where C‑level customers visit HQ – to co‑create AI adoption roadmaps and generate new pipeline • Owning GTM for new platform SKUs end‑to‑end – narrative, positioning, enablement, and post‑launch optimization (e.g, login / developer credits and related platform capabilities)I care a lot about building structurally right narratives and GTM engines – simple for sellers, honest for customers, and sustainable for product and engineering over the long term.I’m especially interested in AI agents as the new UI for enterprises and in helping organizations scale measurable productivity gains in service, sales, and employee experience – built on a strong data and application platform foundation.Open to connecting with people working on Cloud / AI platforms and enterprise GTM.
Experience
Sr Manager Gtm, Platform Product Marketing
Nov 2024 — Present · US
Lead GTM and product marketing for Agentforce 360, creating and delivering impactful narratives and enablement for custom agents and the agent‑first platform. Showcasing the value of agents for custom use cases, enabling customers to expand adoption and drive success.
Education
Harvard Business School Online
Other; Certificate of Specialization in Strategy
Harvard Business School Online
Other; Certificate in Strategy Execution
Harvard Business School Online
Other; Certificate in Negotiation Mastery
Harvard Business School Online
Other; Certificate of Specialization in Leadership & Management
Harvard Business School Online
Other; Certificate in Global Business
Harvard Business School Online
Other; Certificate in Sustainable Business Strategy
Harvard Business School Online
Other; Certificate in Power and Influence for Positive Impact
Keio University
PM, Political Management
2000 — 2006
Harvard Business School Online
Other; Certificate in Specialization of Society Learning
Skills
- Enterprise Software
- Salesforce.com
- Business Development
- Digital Marketing
- Saas
- Consulting
- Business Analytics
- Soa
- IT Strategy
- Enterprise Architect
- Heroku
- データウェアハウス
- Business Alliances
- Business Intelligence
- Epm
- Paas
- Pre-Sales
- Sybase Iq
- Business Analysis
- Strategy
- Erp
- Sap Erp
- Customer Relationship Management (Crm)
- Sap
- Professional Services
- Crm
- Sap Hana
- Analytics
- Business Strategy
- Business Process
- Dwh
- Sales
- Enterprise Resource Planning (Erp)
- Cloud Computing
- Solution Selling
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