Bowen Mendelson
Creative Director (Contract) @Credit Karma
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WORK HISTORY
Creative Director (Contract) @Credit Karma
Lead creative and brand expression across Credit Karma’s owned ecosystem, email, in-app, web, push, and lifecycle, shaping how millions of members experience the brand inside the product. Partner closely with strategy and stakeholders to turn business objectives into inspiring briefs that unlock bold, insight-driven ideas, that drives engagement, retention, and empowers members to take money matters into their own, capable hands.
EDUCATION
University of Colorado Boulder
Bachelor of Science - BS, Journalism
Miami Ad School
Copywriting
ABOUT BOWEN MENDELSON
Most creative leaders have done agency work OR in-house work.I\'ve proven both. Agency side: Led Coca-Cola creative at Fitzco. Created personalized songs that won every major advertising award and drove 177% website traffic growth. Turned Delta\'s middle seat into a cultural moment. Ogilvy, Deutsch, McCann, learned what world-class creative looks like. In-house side: Built Orangetheory\'s global creative team supporting 1,400 studios. When pandemic shut down every location overnight with no digital footprint, we created one. In weeks. Became one of Oprah\'s featured at-home workouts. 42K Instagram followers in 3 months. The team won Cannes Lions while shipping faster than any agency could. Why this combination matters: Agency people know what great looks like but struggle with in-house constraints. In-house people understand the speed and structure but haven\'t seen world-class standards. I bring both. What this means for you: If you\'re building an in-house creative team, I know what you\'re facing. Hired from agencies who can\'t adapt to your speed? Promoted internally without world-class benchmarks? Stuck between agency quality and in-house efficiency? I\'ve solved this from both sides. The work: Coca-Cola campaigns: Every major award + measurable business impact. Orangetheory transformation: Crisis to Oprah feature in weeks. Delta Middle Seat: Pain point to cultural moment. Shake Shack Oscars:$6M in earned media20+ years both worlds: Cannes Lions, One Show, D & AD, Radio Mercury (Best in Show) The credentials: Agency: Ogilvy, Deutsch, Energy BBDO, Fitzco, McCann, Dentsu In-House: Orangetheory Fitness (Global Director of Creative) Teaching: Miami Ad School (mentorship without ego) The rest: 1,800+ Orangetheory classes (ultimate customer research). Robin Williams told jokes in TSA line. Chevy Chase destroyed my punctuation. Fred Savage narrated my daughter\'s home video. Single dad. Diehard skier. Content creator for son\'s soccer career. If you\'re building creative that matters, in-house, agency, or anywhere, let\'s talk
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