David Wilkinson
Performance Marketing Manager @Barclays
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WORK HISTORY
Performance Marketing Manager @Barclays
Working closely with and managing our partner agencies on a daily basis to cultivate their knowledge and understanding of our strategic direction, brand, and customers. Integrating and aligning NTB digital acquisition efforts with broader Product and Segment Marketing plans and targets, ensuring seamless coordination. Maintaining an open and transparent dialogue with key stakeholders, keeping them informed about all crucial milestones and outcomes. I\'ll also provide clear recommendations to enhance performance. Overseeing the development and delivery of campaigns, ensuring they are executed on time and within budget. Contributing to the development of a solid high-performance culture within our Product and Propositions Marketing Team. This includes actively coaching and mentoring new and junior team members. 🤝 Supporting the development of marketing activities by collaborating with colleagues in our wider Marketing Center of Excellence (CoE), Product, and Channel teams. Ensuring that all marketing activities are closely aligned with our agreed plans.
EDUCATION
University of South Wales
Bachelor of Arts (B.A.), Business and Management
The University of Glamorgan
Higher National Diploma (H.N.D), Marketing
SKILLS
ABOUT DAVID WILKINSON
WHAT I DO: I help businesses create leads and improve revenue using Google Ads, WITHOUT…
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