Hiral Shah

About Hiral Shah

Facilitator & Coach (freelance) with more than 2 years of experience in designing & delivering learning programs for online course on Branding & Advertising, Sustainability, value based education hereby blending my soft skills & professional knowledge for training excellence-Marketing professional with more than 15 years of experience in managing sales & marketing operations & worked with esteem corporates like - Asian Paints, R com, Pernod Ricard -Part of team which initiated and created a world class signature store which is an on-ground consumer lab as part of experiential marketing initiative by Asian Paints Ltd-Delivered actionable insights which helped to develop – consumer decision making tools, new signature paint styles, paint samplers which lead to revenue growth & gave birth to ‘colour store concept’ in retail-Gathered valuable market insights which led to ‘call to action’ marketing strategy, thereby revamped non- profit making brands-Exhibited excellent workmanship in channel sales & marketing communication; developed wining sales strategies, innovative makerting activations/communications & strategic tie-ups-Built new brands(Colour next, Havana Club), developed brand upgradation strategy(Blenders Pride Reserve) and also formulated brand premiumisation strategy (Imported Whisky & Vodka) thereby meeting company’s profit and market share objective with limited resources.

Experience

1. Coach for Branding & Advertising Online Course

   upGrad

   Mar 2021 — Present

   Expert training on brand management with help of case studies & industry examples. Mentoring the learners and share personalized feedback for their progress.

Education

• University of Mumbai

  MMS, Marketing

  2002 — 2004

• Mumbai University Mumbai

  Bachelor's degree, Commerce