Will Hinson

Manger of Digital Assets @Charlotte Hornets

Charlotte, NC, US

Transforming digital asset management by leading the implementation, migration, onboarding, and maintenance of the organization’s first DAM (PhotoShelter) and MAM (Mimir) systems. Spearheading cross-functional initiatives that maximize efficiency, streamline workflows, and establish best practices for digital operations across Creative, Social, Video, Broadcasting, and Animation departments.Championed the organization-wide adoption of PhotoShelter, delivering a vision for centralized, scalable media management that enhances collaboration and asset accessibility. Now leading the charge to implement Mimir for video production, further solidifying the organization’s reliance on structured media workflows.Beyond asset management, driving innovation by positioning photography as a revenue-generating tool, aligning with key business pillars such as ticket sales and corporate partnerships. Proactively capturing high-value visual assets that enhance brand storytelling, sponsorship opportunities, and fan engagement.Passionate about leveraging technology, strategy, and leadership to modernize digital operations and drive business growth.

University of Florida

Bachelor of Science - BS