Hina R Attar

About Hina R Attar

I’ve had the opportunity to work with some of the most well-known beauty and retail brands, gaining hands-on experience in brand growth, retail strategy, P&L management, sourcing, and product development. Starting my journey in luxury retail at Hermès, MAC, and La Prairie, I later moved into multi-brand retail and category leadership at Sephora, Clarins, and Shoppers Stop.Over the years, I’ve worked across retail sales, operations, brand strategy, vendor management, and omnichannel expansion. Whether it’s building private label brands like Joyology & Arcelia, expanding SSBeauty into 12+ stores, or onboarding global brands like NARS and Clarins in India, I enjoy being a part of the process that brings brands to life and connects them with the right consumers.Where I Add Value Brand & Category Growth – Expanding brands, launching new products, and optimizing market presence. Sales & P&L Management – Managing profitability, revenue growth, and business strategy. Retail & E-commerce Leadership – Strengthening offline and online retail (DTC, Nykaa, Tira, Amazon, Myntra, Zepto, etc.).🤝 Strategic Sourcing & Vendor Management – Partnering with suppliers to optimize costs, quality, and range development. Consumer Engagement & Marketing – Aligning brand storytelling, merchandising, and category promotions with business goals.What Drives Me New Product & Brand Development – Conceptualizing and scaling brands & product lines based on consumer insights. Inventory & Supply Chain Optimization – Ensuring efficient stock flow, demand forecasting, and inventory management. Retail Operations & Store Expansion – Overseeing store layout, staffing, and process improvements. People Leadership & Team Development – Mentoring cross-functional teams across sales, buying, and product development.I enjoy working at the intersection of strategy and execution, whether it’s expanding a brand, optimizing business processes, or leading teams toward a common goal. Always open to new conversations, collaborations, and growth opportunities. Let’s connect!

Experience

1. Business Head - Beauty

   Shoppers Stop

   Oct 2022 — Present · Mumbai, IN

   This role is a true 360° journey for me — building brands, solving problems, moving fast, and creating meaningful work with an incredible team.What I lead- The full lifecycle of exclusive beauty brands: strategy → creation → launch → scale- A sharp, insight-led innovation pipeline across fragrance, skincare, and makeup- AI-driven tools for trend spotting, ingredient mapping, packaging inspiration, and faster execution- Global vendor development (Italy, Turkey, Thailand, China, India) for stronger quality and reliability- Retail growth across 100+ stores and e-commerce- P&L ownership, margin improvement, lifecycle planning, and business reviews- Cross-functional alignment with Marketing, E-comm, VM, Retail Ops, and National BrandsWhat I’m proud to drive- Award-winning launches with strong consumer love- Cleaner brand architecture and sharper category positioning- Better design, storytelling, sensorial quality, and faster innovation- A team culture built on speed, accountability, and creativity under pressureWhat fuels me- The belief that well-built Indian exclusive brands can and should stand shoulder-to-shoulder with global icons — and the joy of building that vision every day.

Education

• Welingkar Institute of Management

  PGDBM, Business, Management, Marketing, and Related Support Services

• Welingkar Institute of Management

  Postgraduate Degree, Marketing

Skills

• Customer Service
• Team Leadership
• Team Management
• Sales
• Focused Execution
• Makeup Artistry
• Store Management
• Management
• Microsoft Excel
• Inventory Management
• Beauty Industry
• Leadership
• Sales Management
• Retail
• Merchandising