Hin-Lo Lau

WORK HISTORY

EDUCATION

ABOUT HIN-LO LAU

An accomplished leader and consumer panel analytics expert, I have over 20 years of progressive experience helping FMCG companies drive brand and shopper growth through marketing analytics and business intelligence solutions. I have gained a reputation for driving innovative solutions to meet business objectives and have a passion for producing scalable and sustainable frameworks. Colleagues know me as results oriented and collaborative with a knack for building productive partnerships and inspiring creative thought. I am particularly proud of my ability to build high performing teams and to develop and optimize talent by fostering an open, supportive and diverse culture. I am curious and adaptable, strategic but also pragmatic and bring a sense of humor into the workplace that breaks down barriers. Career Highlights: • Pioneered game-changing retailer segmentation solution and scaled go-to-market process, elevating client engagement and entanglement to achieve sustainable incremental revenue streams. • Modernized shopper journey product, leveraging data visualization and eCommerce solutions to accelerate growth and set new deliverables standard. • Redesigned outdated team structure and service model, optimizing product support for internal functions and clients nationwide. My Expertise Includes: Cross-Functional Collaboration & Influence; Strategic Planning & Execution; Consumer & Shopper Panel; Consumer Analytics; Shopper Insights; Associate Engagement & Development; Project Management; Change Management; Account Management; Consultative Selling; Commercial Strategy; Vendor & Contract Management; Financial ManagementWhen not working or spending time with family and friends, I’m likely researching the “best recipe” for my latest craving. Connect with me today if you’d like to network with a forward-thinking leader and natural nerd (AKA data-driven problem solver).