Caroline N.
Director of Social Media @Planet Fitness
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WORK HISTORY
Director of Social Media @Planet Fitness
Leading the charge to make Planet Fitness the most culturally relevant fitness brand on the internet.Oversee national social strategy, content, community, and creator work across platforms like TikTok, Instagram, Facebook, and more - translating brand goals into social moments that connect, engage, and get noticed.
EDUCATION
University of New Haven
Bachelor’s Degree, English Literature | Psychology
John Cabot University
American Literature
Quinnipiac University
Liberal Arts and Sciences/Liberal Studies
ABOUT CAROLINE N.
Hi, I\'m Caroline (yes, like the Neil Diamond song)I\'m a fitness-obsessed social media leader with 10+ years of experience leading iconic brands across CPG, QSR, wellness, retail, and pet care. Currently serving as Director of Social at Planet Fitness, I’m driving cultural relevance, content innovation, and community connection for one of the most iconic fitness brands in the world.From scaling content production and creator partnerships to building data-informed strategies that win engagement, my work blends platform fluency with deep brand instinct. Whether launching an internal creator lab, architecting communities, or tapping into emerging trends, I’ve helped brands stay ahead of the algorithm and stay in touch with real people. Offline? You’ll find me running marathons (8 x 26.2, 6 Star Finisher), coaching social teams to the finish line, or doing both at once.Let\'s connect!
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