Himmat Singh
14+ Years of Experience in User Acquisition/Growth/Retention | Expert in Customer Lifecycle Management | Campaign Journey Automation & Personalization Strategy Specialist (Email/WhatsApp/Push/SMS) | Revenue Growth
- Role
- Customer Retention Manager at Travelwings.com
- Location
- Faridabad, HR, IN
- LinkedIn followers
- 500 followers
About Himmat Singh
I am Himmat Aswal, a results-driven Retention Marketing professional with 14 years of…
Experience
Customer Retention Manager
Jun 2024 — Present · Gurugram, IN
Overseeing the complete retention lifecycle for Flights, Holidays, and Cruises- from calendarplanning and execution to report analysis and performance enhancement. Strategically planning and executing targeted email, WhatsApp, and push notification campaignsusing Webengage to drive engagement across the customer lifecycle. Implemented multi-channel workflows/journeys with event-triggered campaigns (Email, WhatsApp,Push) and personalized landing pages to enhance outreach. Initiated post-sale triggered journeys for cross-sell and ancillary products (e.g, Car, Hotel, Activity,Visa, Airport Transfer, Lounge Access) to drive revenue Implementing multivariate A/B testing to refine campaigns and maximize ROI. Collaborated with cross-functional teams to optimize channels, reduce costs, and boost conversionrates, while coordinating offers, coupon codes, and incentives to drive both acquisition andretention. Worked with design and content teams to ensure campaign alignment and consistency. Coordinating with the Commercial team to align airline promotions and secure the best deals tomake our offerings more competitive Applied deep segmentation strategies, targeting users based on behavior and past interactions toboost engagement. Developed personalized offers for targeted segments, increasing conversions among inactive users. Spearheaded automation, reducing manual effort and improving workflow efficiency Enhanced campaign performance through targeted multi-channel workflows and personalizedcontent. Executed re-engagement campaigns (email, WhatsApp, push) to increase returning user growth by35%. Led optimization and personalized initiatives, resulting in a 3x increase in conversions Prepared detailed reports across multiple channels to analyze retention performance, providingactionable insights and recommendations to senior leadership for continuous improvement Led retention performance meetings to drive continuous improvement.
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