Himisha Upadhyay Raval

About Himisha Upadhyay Raval

As a determined SEO & Website Operation executive, I am strategist and critical thinker who focuses on executing day-to-day digital marketing activities to deliver branding and lead generation across all marketing channels. My specialization lies in helping IT companies enhance their online marketing efforts to generate leads and create new growth opportunities.With my proficiency in SEO, I can- Research and implement search engine optimization recommendations, analyze competitor advertising links, and develop and implement a link building strategy- Track, report, and analyze website analytics and PPC campaigns effectively- Optimize copy and landing pages for search engine marketing and perform ongoing keyword discovery, expansion, and optimization- Manage offsite and onsite optimization projects and report on their performance. By coordinating content, design, social media, pay-per-click (PPC) marketing, and other activities, I can develop and implement effective SEO strategies-Collaborate with the development team to ensure SEO best practices are properly implemented on newly developed code. Web Operations-Overseeing website development and management for the overall design, development, and maintenance of the organization\'s website-Monitor website traffic, website speed, and other metrics to ensure the website is performing optimally.Content Management-Developing and executing content marketing strategies that align with the company\'s goals and objectives-Collaborating with cross-functional teams, including sales, marketing, and product, to ensure that content is aligned with business needs and goals-Developing and managing a network of content contributors and freelance writers to produce high-quality content-Ensuring that all content is aligned with the company\'s brand voice and messaging-Managing the backend operations for case studies, white papers, and webinar landing pages, including design, development, testing, and optimization.Web Analytics-Developing and implementing web analytics strategies to measure website performance and user behavior-Analyzing web data and generating reports to provide insights on user behavior, website performance, and ROI-Creating and managing website tracking and tagging systems to ensure accurate data collection-Conducting A/B testing and other experiments to improve website performance and conversion ratesOther Skills- Organic Traffic generation - search engine rankings - keyword research Analytics- Link building strategies- Technical optimizations

Experience

1. Digital Marketing Manager

   CloudThat

   Oct 2025 — Present · Bengaluru, IN

Education

• Simplilearn Alumni

  Master's degree, Marketing

• Gujarat Technological University (GTU)

  Bachelor of Engineering - BE, Electrical and Electronics Engineering

  2009 — 2013