Himanshu V.
Performance Marketing | Biddable Media Buyer | Ex-Starcom
- Role
- Sr Performance Marketing Executive at Code Brew Labs
- Location
- Chandigarh, IN
- LinkedIn followers
- 500 followers
About Himanshu V.
Experienced Paid Marketing Strategist with a demonstrated history of working in the digital marketing industry and B2B services industry. Skilled in Pay Per Click (PPC), Google Ads, Microsoft Ads, Google Analytics, Facebook Advertising and Lead Generation campaigns in LinkedIn. Creating and managing PPC campaigns on Google (Search and Display), Facebook and LinkedIn across different domains including insurance, fintech, technology, software etc. for clients/ agencies across North America and Europe. Optimization of campaign performance with the help of analytical tools like Google Analytics. Performing regular tests to maintain optimization of keywords and ads. Developing efficient paid marketing strategies and providing regular updates to the client. Collaborating with design/development teams to assist with landing page optimization. Analyzing website traffic and preparation of trends and budget accordingly.
Experience
Sr Performance Marketing Executive
Aug 2022 — Present · Chandigarh, IN
Setup and executed comprehensive Facebook & Google Search Campaigns for Middle East, Europe & UK region.• Achieved overall 40% YOY business growth coupled with a 30% increase in paid lead volume since last year.• Daily extract CRM reports, categorize leads by verticals (Food, Marketplace, Delivery etc), and optimize campaigns based on insights from the report, refining search terms, bids, ad copies, & assets accordingly.• Conducted MS Excel Weekly Analysis Reporting (WAR) encompassing in-depth analysis across regions, verticals, channels, ownership, campaigns, LP and keyword dimensions to understand the lead quality & on that basis we took stretgic decisions.• Setup region wise monthly actionable media plans for new and existing verticals• Managed other clients: Lagait, Grassitup, NERDS Collective.**Responsibilities : Client Servicing, Campaign Setup & Optimisations, Media Planning, Reporting & Decision making
Education
Panjab University
Bachelor of Commerce - BCom
2014 — 2017
CHANDIGARH UNIVERSITY
Master of Business Administration - MBA, Marketing/Marketing Management, General
2018 — 2020
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