Himanshu Rai

Project Manager @Park

Gurugram, IN

Drove loan funnel optimization, improving lead-to-loan disbursement conversion by 18% through data-driven experiments and funnel analytics.*Built and automated KPI dashboards (Athena SQL, MoEngage, Metabase) to monitor DAU, MAU, D1/D7 retention, conversion rates, and loan application drop-offs, supporting real-time decision-making.*Led targeted multi-channel campaigns (Push, WhatsApp, Email, SMS, and RCS), driving a 12% rise in qualified leads and an 8% increase in daily revenue.*Executed A/B tests on messaging, eligibility flows, and credit card offers, resulting in a 14% reduction in user drop-offs and improved conversion efficiency.*Partnered with Product, Tech, Sales, and Data teams to design agent-assisted and chatbot workflows, improving loan approval rates by 10%.*Launched gamification and cashback-led retention programs, boosting repeat loan applications by 20% and user engagement significantly.*Rolled out BBPS reminder and voucher campaigns, increasing in-app bill payments by 15%.*Designed onboarding and vehicle verification flows, raising completion rates from 38% → 47%, while FASTag recharges grew by 11% through personalized nudges and better UX communication.*Managed post-acquisition engagement, tracking repayment behaviors and promoting cross-sell and upsell among high-value credit users.*Hands-on expertise in MoEngage, CleverTap, SQL (Athena), Metabase, and Redash for data extraction, campaign automation, dashboard creation, and performance analytics.

Yeshwantrao Chavan College Of Engineering

Bachelor of Engineering (B.E.)