Himanshu Rai
Project Manager| Growth at Park+
- Role
- Project Manager at Park
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Himanshu Rai
Experienced Product Growth Executive & Analyst with a track record of driving automation activities and userjourney optimization. Successfully implemented data-driven strategies resulting in a significant increase in user-retention and improvement in conversion rates. Proficient in data analytics and campaignoptimization, Data Analytics tool( Microsoft SQL Server, Power BI, Excel, Python)
Experience
Project Manager
Oct 2024 — Present · Gurugram, IN
Drove loan funnel optimization, improving lead-to-loan disbursement conversion by 18% through data-driven experiments and funnel analytics.*Built and automated KPI dashboards (Athena SQL, MoEngage, Metabase) to monitor DAU, MAU, D1/D7 retention, conversion rates, and loan application drop-offs, supporting real-time decision-making.*Led targeted multi-channel campaigns (Push, WhatsApp, Email, SMS, and RCS), driving a 12% rise in qualified leads and an 8% increase in daily revenue.*Executed A/B tests on messaging, eligibility flows, and credit card offers, resulting in a 14% reduction in user drop-offs and improved conversion efficiency.*Partnered with Product, Tech, Sales, and Data teams to design agent-assisted and chatbot workflows, improving loan approval rates by 10%.*Launched gamification and cashback-led retention programs, boosting repeat loan applications by 20% and user engagement significantly.*Rolled out BBPS reminder and voucher campaigns, increasing in-app bill payments by 15%.*Designed onboarding and vehicle verification flows, raising completion rates from 38% → 47%, while FASTag recharges grew by 11% through personalized nudges and better UX communication.*Managed post-acquisition engagement, tracking repayment behaviors and promoting cross-sell and upsell among high-value credit users.*Hands-on expertise in MoEngage, CleverTap, SQL (Athena), Metabase, and Redash for data extraction, campaign automation, dashboard creation, and performance analytics.
Education
Yeshwantrao Chavan College Of Engineering
Bachelor of Engineering (B.E.)
2012 — 2016
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