Himanshu Raghuwanshi
Digital Marketing Strategist @Google
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WORK HISTORY
Digital Marketing Strategist @Google
Hyderabad, IN
EDUCATION
Management Development Institute, Gurgaon
Master of Business Administration - MBA
National Institute of Technology Durgapur
Bachelor’s Degree, Information Technology
Delhi Public School, Bhopal
High School, Mathematics and Computer Science
SKILLS
ABOUT HIMANSHU RAGHUWANSHI
Create the highest, grandest vision possible for your life, because you become what you believe.” - Oprah WinFreyI consider myself to be a believer. One of the reasons I love marketing is because I believe in a vision. Just as an architect can visualize exactly what a building will look like, or a graphic designer just knows how good a design will look when they have created it, a marketer needs to be able to visualize a future state for a brand or a business to create the path forward. The rapidly growing FMCG landscape and its business environment has always fascinated me which prompted my decision of taking up Marketing as a specialization. Currently, I am working with the Raymond Group, a global conglomerate, as an MBA-level Marketing and Sales Consultant to improve their FMCG business by consolidating distributors in East region. These distributors contribute over 72 crores per year in sales.MBA is all about smashing your favorite theory and developing a practical approach. There is no better way of doing this other than Live projects. In a recent project, I helped HDFC bank conceptualize and develop a fully-functional voice conversational channel using Natural Language Processing. What differentiated our app from competitors like BoFA and OCBC was the extensive use of Advanced Prescriptive Analytics. I am proud to say that my team is selected as National finalist for the Digital Innovative summit. Over 150 FinTech and new age technology companies and start-ups participate in the summit.Currently, I am looking for more similar opportunities to work with big Marketing brands on live industrial projects.My strength lies in my ability to understand and manage the integration of Product Management, Sales and Distribution, and Customer Relationship Management to create a thriving organization. I look forward to enhance and polish these skills in my job so that my aspiration of managing a big brand’s product portfolio is achieved in the next 5 years.
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