Himanshu Patni

Assistant Manager @The Higher Pitch

Noida, IN

I focus on B2B clients in the IT industry, managing a comprehensive inbound marketing strategy. My responsibilities include:• SEO & Inbound Marketing: Developing and executing SEO strategies, including on-page optimization (addressing errors such as missing meta tags, duplicate content, and broken links) and technical SEO (conducting checks for site architecture, mobile usability, crawl errors, and Core Web Vitals).• Paid Campaigns: Managing paid press releases and executing paid advertising campaigns across Search Ads, Meta Ads, LinkedIn Ads, and YouTube Ads to drive targeted traffic and generate leads.• HubSpot Optimization: Working with HubSpot websites to enhance performance, including competitor analysis, landing page optimization, and user experience improvements.• Performance Tracking: Utilizing Google Search Console (GSC), Google Analytics 4 (GA4), and Google Tag Manager (GTM) to monitor and analyze website performance, including setting up key events, funnel exploration, path exploration, segment overlap, and free-form reporting.• B2B Webinar Promotion: Promoting B2B webinars to drive engagement and conversion.• Content & Schema Optimization: Updating schema markup, optimizing content for relevance and search visibility, and enhancing landing pages to improve user experience and conversion rates.

Kumaun University, Nainital

BCA - Bachelor of Computer Application, Computer and Information Sciences and Support Services