Himanshu Kohli
Head of Marketing (Mumbai Airports) @Adani Airport Holdings Ltd
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WORK HISTORY
Head of Marketing (Mumbai Airports) @Adani Airport Holdings Ltd
Mumbai, IN
Heading the Marketing Strategy for P&L with focus on ROI & Monetization across Retail, F&B, Advertising, & Services • Thought leadership for the firm, devising growth ideas, identifying gaps in offerings, monetization through marketing interventions • Spearheading the Marketing Funnel: Awareness, LeadGen, Customer Acquisition, Upselling, & Retention initiatives across brands • Custodian of GTM, Brand launches, MarkCom, Content, Creatives, & IMC - ATL, BTL, OOH, Influencer, & Co-Branding campaigns & events • Oversaw 4 customer researches with Neilson, C&W on Airport consumer behaviour, purchase triggers, affinities etc. • Part of team that launched the Adani-Axis co-branded credit card aimed at customer loyalty across all airports & store formats • Delivered 400% ROI via mega-campaign across 150+ brands (ATV, Transactions, SPP)
EDUCATION
Tender Heart School, Chandigarh
Junior High/Intermediate/Middle School Education
St. Francis De Sales School, Delhi
High School, Science
The Bishop's School, Pune
Junior High/Intermediate/Middle School Education
Guru Gobind Singh Indraprastha University
Bachelor’s Degree, Electronics and Communications Engineering
Xavier Institute of Management(XIM Bhubaneswar)
Master of Business Administration (M.B.A.), Business Administration, Management and Operations, Marketing
SKILLS
ABOUT HIMANSHU KOHLI
A seasoned, competent, & versatile leader skilled at driving Business Goals & Marketing Funnel • Holds 11 years of cross-functional experience in Business Planning, Brand Strategy, Brand Laddering, CX, GTM, Digital, MarCom, MarTech, MultiMedia, Category Management (P&L), IMC, Ecommerce, Performance Marketing, Influencer, Social Media, & Consumer Research. Well-versed with Concept to Execution plans, Multiple-SKU landscapes, Multi-million ABPs & AOPs • Self-made, leads from the front, hands-on approach, Performance bias, Tech & Data Savvy, Data & Analytics driven leader• Has deep understanding of Designing and Executing complex multimedia GTM/Brand campaigns across the entire marketing funnel to achieve & optimize ROI/ACOS/ROMI/Brand metrics, with wide deployment exposure of \'always on\' Digital Marketing/SocMed marketing campaigns. • Strategies aimed at driving Customer Acquisition, LeadGen, Demand Generation, Pricing, Gross Margins/PAT, NPD Brand Positioning, Brand Awareness, Customer Retention, Loyalty, SOV, CAC optimization, Affinity boost etc.• Heading the Marketing Strategy for P&L with focus on ROI & Monetization across Retail, F&B, Advertising, & Services• Thought leadership for the firm, devising growth ideas, identifying gaps in offerings, monetization through marketing interventionsWell-versed with complementary tasks of Budgeting, Agency Handling, New Product Development, Multi-level Stakeholder Management (Research, Media, R&D, Finance, Key Accounts, etc), OTIF, UK/EU client relationships.Apart from the professional undertakings, passionate about Adventure Sports, Travel, & Driving.
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