Himanshu Dabas
Entrepreneur in Residence at Redcliffe Labs specializing in Marketing Strategy
- Role
- Entrepreneur in Residence at Redcliffe Labs
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Himanshu Dabas
With over 6 years of professional experience, currently serving as Entrepreneur in Residence at Redcliffe Labs, contributing to integrated marketing initiatives and strategic growth. Previously worked at CollegeDunia, delivering impactful marketing strategies, and at MakeMyTrip, focusing on product development within the holiday segment. Skilled in marketing analytics, integrated marketing, and strategy, with a mission to empower organizations through data-driven decision-making. Holds a Certified ScrumMaster credential, emphasizing an agile approach to projects. Committed to fostering collaboration and innovation to align with company goals and culture.
Experience
Entrepreneur in Residence
Oct 2024 — Present · Noida, IN
Leading performance marketing campaigns, optimizing digital advertising strategies to drive online growth and increase ROI.Developed and executed data-driven marketing roadmaps that aligned with company objectives, ensuring responsiveness to market trends.Implemented a test-and-learn culture, conducting A/B testing and campaign optimizations to enhance efficiency and conversion rates.Spearheaded customer segmentation and personalization strategies, leveraging analytics to improve ad targeting and user engagement.Collaborated with cross-functional teams, ensuring digital initiatives contributed effectively to overall business goals.
Education
Birla Institute of Technology and Science, Pilani
Bachelor of Engineering - BE
SYMBIOSIS INTERNATIONAL UNIVERSITY
Master of Business Administration - MBA
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