Himanshu Tripathi

About Himanshu Tripathi

My experience encompasses all aspects of online advertising including CPA, PPC, display, email, mobile, social media,SEO,SEM, Growth Hacking, Programmatic advertising. Key activities: Strategy – Sales and Marketing, Product Strategy, Supply Chain, Pricing Strategy Marketing –Email Marketing, Affiliate Marketing, Search Engine Optimisation, Deal Site /Associated site Tie Ups, Google Adwords, and Social Network Marketing Market development – Vendor Development, Contract and agreements with Market Partners, Pricing and Negotiations, Customer base increase, Media buys and Sales Specialties: Mobile Platforms (Android / IOS / Windows / HTML5), Product Management, Digital Marketing, Strategy, E-commerce, P&L management, Team management. Specialties: Identify and seek out new business opportunities within defined verticals. Overseeing the Sales & Marketing operations, & achieving increased sales growth across region. Developing periodic business plans & strategies, in coordination with macro plans of organisation. Create and customize presentations and proposals based upon client needs. Continuously gathering intelligence on product/process performance by regular market research & tracking of competitor activities Business Development and client service & understanding about customer acquisition for ROI based online marketing campaigns using all online channels like online Affiliate Marketing, Search Marketing & Online Display Advertising. Strategies, monitor, grievance handling, review for purely performance or Sales based campaign in e-commerce and product/service category advertisers. Strategic Understanding about Google -SEM / SEO, Facebook, Display and Programmatic campaigns, day to day activities to work on online user acquisition, retention and online sales. 360 degree understanding about an online user acquisition and sales campaign. Publisher tie ups and new recruitment of affiliates as per the requirement.

Experience

1. Senior Vice President Marketing

   mPokket

   Aug 2023 — Present · Bengaluru, IN

Education

• Delhi University

  Bachelor of Commerce (BCom), Business/Commerce, General

  2001 — 2004

• Greenfields public school

  Intermediate, Junior High/Intermediate/Middle School Education and Teaching

  1986 — 1999

• SCDL

  MBA, Marketing Management

  2005 — 2007