Himanshu Shah

Senior Marketing Specialist @Fedex India, Middle East, And Africa

Mumbai, IN

Sponsorship Mangement - Sports: IPL & SA20 (Chennai Super Kings & Joburg Super Kings)Built and presented the sponsorship business case for FedEx’s principal sponsorship of CSK (IPL - India) and JSK (SA20 - South Africa) aligning partnership objectives with brand strategyNegotiated and executed multi-year sponsorship agreement, securing official partner statusDesigned and launched integrated activation strategy, including brand placements, brand film, on-ground activations and customer eventsManaged cross-functional teams, creative agencies to deliver sponsorship assets and activations on scheduleEnd to End digital campaign and execution - Meta, YouTube, Jio, Social Media, etcTracked and reported sponsorship KPIs, demonstrating increased brand visibility, audience reach and ROIDigital MarketingDevelop and execute comprehensive digital marketing strategies to drive brand awareness, demand generation, and revenue growth aligned with business objectivesLead digital transformation initiatives and MarTech adoption to optimize marketing ROI and enhance customer personalization on web and mobile channelsManage multi-channel digital campaigns including SEO, SEM, email marketing, social media, and display advertising, continuously analyzing KPIs to optimize performance and maximize engagementOversee budget planning and allocation for digital marketing activities, ensuring efficient resource utilization and delivering measurable ROI across diverse marketsBrand MangementDeveloped and executed integrated branding and communication strategies across MEISA, enhancing regional brand awareness and customer engagementConduct and act upon market research, brand health studies, consumer insights to drive brand metricsDrive creative and communication developmentDevelop product GTM frameworks in collaboration with sales, product teamsPartner with creative, media, research agencies to ensure consistent brand messaging

IES MCRC

PGDM, Marketing

University of Mumbai

Masters of Commerce, Marketing/Marketing Management, General

Mithibai College

B.Com, Export & IP