Himanshu Puri
Product Analytics @ Expedia Group | Certified Business Analyst
- Role
- Product Analyst-ii at Expedia Group
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Himanshu Puri
As a product analyst at Expedia Group, I conduct A/B tests, perform quasi-experimental…
Experience
Product Analyst-ii
Sep 2021 — Present · Gurugram, IN
Key Responsibilities-Conducting A/B tests to evaluate the performance of new features and product enhancements, analyzing results to derive actionable insights and recommendations-Collaborating with technical teams and UI/UX designers to translate data-driven insights into user-centric product enhancements, ensuring seamless user experiences-Performing quasi-experimental analysis to uncover causal relationships and quantify the impact of product changes on key metrics, informing strategic decision-making-Creating and optimizing funnels to understand user behavior and identify areas for optimization throughout the user journey, driving conversion and retention initiatives-Collaborating with product managers to define success metrics, track KPIs, and monitor the performance of product initiatives, iterating based on data-driven feedback-Utilizing advanced statistical techniques and data visualization tools to communicate complex findings in a clear and compelling manner, empowering stakeholders to make informed decisions.Proactively identifying opportunities for innovation and optimization through continuous monitoring of industry trends, competitor analysis, and user feedback.
Education
Maharaja Agrasen Institute Of Technology, Delhi
Bachelor of Technology - BTech, Mechanical Engineering
2013 — 2017
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