Himanshu Negi

About Himanshu Negi

I help brands grow with data-driven advertising, creative storytelling, and performance marketing — blending 3.5+ years of hands-on Amazon Ads experience with viral content creation on LinkedIn.At Amazon, I manage 300+ seller & vendor accounts across the DE marketplace, optimize 500+ campaigns, and partner with brands to drive scalable revenue growth.Some wins I’m proud of: Delivered €1.3M in sales for a German pool products brand with an 800% ROAS improvement Improved a client’s ROAS by 58%, contributing to €11.3M YTD sales Recognized as the top performer in AI-powered optimization — boosting conversions by 15% across 150+ campaigns Led cross-country projects (DE, China, Japan), improving campaign resolution times by 30%Outside my core role, I create marketing breakdowns, brand psychology posts, and storytelling content on LinkedIn.My posts around strategy, brand wars, and marketing lessons have gained strong traction — helping me collaborate with brands like Glasafe and WishCare for creator-led campaigns.What I bring to the table: Deep performance marketing expertise Strong understanding of European e-commerce behavior Storytelling that educates, engages, and builds brand recall Ability to simplify complex concepts for brands and consumers Creator perspective + advertiser expertise (rare combo)If you\'re a brand looking for:• Storytelling-backed content• Educational marketing posts• Product breakdowns• Creative collabs• Or support with performance marketing strategies

Experience

1. Ads Performance Manager De

   Amazon

   Jul 2025 — Present · Bengaluru, IN

   As an Ads Performance Manager at Amazon, I lead advertising strategy and performance for top-tier brands, with a focus on the German marketplace. After starting my journey working with Chinese advertisers, I transitioned to the DE team, where I now manage end-to-end campaign planning, optimization, and performance reporting across Sponsored Ads and DSP.I work closely with clients to align ad strategies with business goals, drive ROAS, and identify growth opportunities. I’ve also contributed to high-impact projects, including Black Friday/Cyber Monday planning, new product launches, and internal tool adoption.

Education

• Indian Institute of Management, Kozhikode

  Master of Business Administration - MBA

• GL Bajaj Institute of Technology and Management

  Bachelor of Technology, Mechanical Engineering

• G.l Bajaj Institute of technology and management

  Engineer's degree, Mechanical Engineering

  2014 — 2018

• Language Pantheon

  German B2.2, German Language

• Technische Universität Chemnitz

  Internship

• Language Pantheon

  German Language Course