Himanshu Kashyap

About Himanshu Kashyap

I’m a Growth Specialist with 8+ years of experience helping startups and established businesses scale revenue, acquire users efficiently, and build sustainable growth engines. My strength lies at the intersection of growth marketing, product-led growth, and data-driven experimentation. I’ve led end-to-end growth initiatives - right from strategy and funnel design to execution, optimization, and team leadership - while consistently focusing on measurable business outcomes.Over the years, I’ve worked extensively with: Performance and lifecycle marketing (Meta, Google, funnels, retention), Growth strategy experimentation frameworks, Product + marketing alignment, Generative AI applications to improve user experience and marketing efficiency, Team building and cross-functional collaboration.Outside of work, I’m deeply passionate about fitness, travel, and extreme sports. Having traveled to 25+ countries, I bring a global, adaptable mindset to everything I do, whether it’s entering new markets or solving complex growth challenges. I’m always interested in conversations around growth, product, AI, content, and global opportunities, especially with teams building ambitious, meaningful products. Let’s connect if you’re building something exciting or looking to scale growth the right way.

Experience

1. Senior Product Growth Marketing Manager

   Toonsutra

   Dec 2024 — Present

   Leading app-based comic book platform based in Beverly Hills with over 1 million MAU; incubated by Graphic India, targeting 700M+ mobile-first youth market with premium regional language content. Led the Growth function, earning the “Best of 2025 Google Play” award for the app.

Education

• Indian Institute of Technology, Roorkee

  Bachelor of Technology - BTech, Civil Engineering

  2010 — 2014