Himanshu Girdhar
Director - Membership Experiences Analytics
- Role
- Director - Membership Experiences Analytics at American Express
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Himanshu Girdhar
Data Analytics leader with 8+ years of experience managing diverse workstreams including ROI assessment, Digital Media Investment Optimization, Experience Optimization, Incremental/Lift Testing, Demand Generation, and Experimentation Analytics.In today’s rapidly evolving Digital Marketing landscape—where privacy is paramount—the industry is continuously enhancing tracking systems across multiple consumer touchpoints to deliver more efficient and targeted marketing.Currently, I am part of the Membership Experience Analytics team at American Express, leading Onboarding, Activation, and Account Servicing strategies. I also bring extensive experience in Media Marketing Analytics and Shop Analytics from previous roles within Amex.
Experience
Director - Membership Experiences Analytics
Sep 2025 — Present · Gurugram, IN
Education
M.G.M. SR. SEC. SCHOOL
CBSE 12th, Commerce
2011 — 2012
Delhi School of Economics
Master's degree, Economics
2015 — 2017
Sri Guru Gobind Singh College Of Commerce
Bachelor's degree, Economics
2012 — 2015
Skills
- Microsoft Powerpoint
- Microsoft Word
- Microsoft Excel
- Public Speaking
- Microsoft Office
- Data Analysis
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