Himanshu Bajaj

About Himanshu Bajaj

I am a seasoned digital marketing professional with over 8 years of comprehensive experience in navigating the dynamic landscape of digital marketing. My educational journey includes earning a PGDM in Marketing from IMT-Ghaziabad in 2019 and a B.Tech in Mechanical Engineering from MANIT-Bhopal in 2013.My expertise lies in programmatic advertising, performance marketing, content management, and account management. With a proven track record, I have overseen marketing budgets for enterprise clients across North America, Europe, and Asia-Pacific regions. My solid understanding of web metrics and digital analytics spans multi-industry experience, including IT/Security, FinTech, Healthcare, and CDP sectors.In my recent role as a Digital Account Manager at SaaSworthy & 91mobiles in Gurugram, I serve as the primary liaison for client concerns, fortifying relationships, and maintaining meticulous records for seamless collaboration. I bring a data-driven approach to assess the efficacy of digital strategies, contributing to the growth of key accounts through strategic marketing plans and cross-functional collaboration.Prior to this, at Kwanzoo Inc. in Bengaluru, I held the position of Customer Success Manager & Ops Lead, managing a portfolio of enterprise-level clients and overseeing $3 MM of recurring revenue. My responsibilities included onboarding customers, integrating ad tech into client tech stacks, and leading the operations team for programmatic ABM campaigns.During my earlier tenure at Kwanzoo Inc. as a Customer Success Manager, I executed programmatic ABM campaigns, performed A/B & and multivariate tests, and analyzed engagement metrics to optimize ROI. This involved collaboration with internal stakeholders, tech teams, and product teams to ensure timely delivery and client satisfaction.My career journey also includes contributing as a Campaign Analyst at BankBazaar.com, where I handled targeted, promotional, and automated email campaigns. I successfully reduced CPA by approximately 60% and automated reports, demonstrating efficiency and strategic thinking.In my initial professional stint with Rendrsol Technosolution Pvt Ltd as a Marketing Strategy Consultant, I managed time, tracked processes, and played a key role in upscaling skills in the manufacturing sector.I bring to the table a unique blend of analytical skills, project and product management excellence, and a proactive approach to client engagement. Looking forward to leveraging my expertise to drive success in dynamic and challenging environments

Experience

1. Revenue Growth & Chief of Staff

   Saasworthy

   Oct 2025 — Present · Gurugram, IN

   Overseeing cross-functional strategy, operations, and execution across marketing, sales, and partnerships. I act as a Chief of Staff to leadership, ensuring alignment across teams, removing bottlenecks, and driving accountability on key priorities.Work closely with the leadership team to translate business goals into actionable plans, improve performance tracking, streamline internal processes, and enable data-driven decision-making. Play a central role in cross-team communication, planning cycles, and strategic reviews.Support key initiatives in client success, campaign optimization, and revenue planning by coordinating stakeholders, monitoring progress, and ensuring timely execution. Contribute to forecasting, quarterly planning, and strategic projects that directly impact growth for both platforms.

Education

• Institute of Management Technology, Ghaziabad

  PGDM (DCP), Marketing

  2017 — 2019

• Kendriya Vidyalaya

  High School, Physics, Chemistry & Mathematics

• New St. Mary's Higher Secondary School

  Higher Secondary , Physics, Chemistry & Mathematics

• Maulana Azad National Institute of Technology

  Bachelor’s Degree, Mechanical Engineering