Himanshu Agarwal

Experience

1. Marketing Scientist

   Yum! Brands

   Jan 2025 — Present

   Executed Marketing Mix Modeling for UAE and Kuwait, linking multi-channel spend (TV, digital, in-store) to incremental sales, and quantifying channel-wise ROI to uncover 10–15% overspend in low-performing areas.•Created response curves and ran optimization scenarios under fixed budgets, improving overall media efficiency by 5.3%, and recommending optimal spend reallocations that delivered higher projected ROAS with the same marketing investment.•Led global pricing optimization across Mexico and Vietnam for Yum!’s outlets, deploying Choice-Based Conjoint (CBC) and Van Westendorp surveys via Qualtrics to capture customer price sensitivity and attribute preferences across varied segments.•Modelled willingness-to-pay thresholds and price elasticity curves, identifying sweet-spot pricing and bundle configurations that drove a projected 8% increase in conversion rate and 12% uplift in average order value.•Built automated data pipelines and simulations using Python, integrating SQL-extracted inputs and visualizing bundle performance with Tableau and Excel to enhance pricing rollout efficiency across Tier 1–3 cities.•Collaborated with cross-functional teams to gather business requirements and deliver tailored dashboards and reports, actionable insights for non-technical stakeholders across marketing and strategy teams.

Education

• Indian Institute of Technology, Madras

  Bachelor's degree(Online), Data Science and Programming

• Delhi University

  B.Sc(Hons), Computer Science

• Hansraj College

  Bachelor's degree, Computer Science

• Pinegrove Junior College

  Junior High/Intermediate/Middle School Education and Teaching

• Indian Institute of Technology, Mandi

  Master of Business Administration - MBA, Data Science and AI