Himanshu Khandelwal
PPC Expert | App Store Optimization (ASO) | Performance Marketing (Google, Apple, FB Ads) | SEO & Social Media Strategist | Data-Driven Growth Marketer | Digital Marketing Consultant
- Role
- Ppc Expert at Octal It Solution Cmmi Level 3 Appraised
- Location
- Jaipur, RJ, IN
- LinkedIn followers
- 500 followers
About Himanshu Khandelwal
With 7+ years as a Senior Digital Marketer, I drive growth, engagement, and revenue for IT/Software, E-commerce, and mobile apps. My expertise spans App Store Optimization (ASO), Performance Marketing, SEO, Social Media Marketing, Influencer Marketing, and Data-Driven Strategies, delivering measurable results.Key Achievements- ASO: Boosted app installations, engagement, and retention via UI/UX optimization, metadata, and tools like AppTweak, Sensor Tower, and MobileAction- Performance Marketing: Ran successful Google Ads, Apple Search Ads, and PPC campaigns for Android/iOS apps, achieving higher conversions and ROI- Social Media Marketing: Executed strategies on Facebook, Instagram, LinkedIn, and YouTube to increase brand awareness, engagement, and leads- Data Analytics: Integrated AppsFlyer, Mixpanel, Firebase, and Google Analytics for actionable insights and improved decision-making- Influencer Marketing: Partnered with influencers on YouTube, Instagram, and Reddit to amplify brand presence- International PR: Enhanced global brand value through strategic PR campaigns.SEO Expertise- On-Page SEO: Optimized website structure, meta tags, content, and internal linking- Off-Page SEO: Built high-quality backlinks via guest blogging and partnerships- Technical SEO: Conducted audits, improved page speed, and ensured mobile-friendliness- Keyword Research: Identified high-intent keywords for targeted content strategies- Local SEO: Optimized Google My Business profiles and local citations- Content Optimization: Created SEO-friendly blogs, product pages, and landing pages.Online Reputation Management (ORM)- Review Management: Monitored and responded to reviews on Google, Yelp, and Trustpilot- Brand Monitoring: Tracked mentions and sentiment using tools like Brandwatch- Crisis Management: Mitigated negative publicity to maintain brand integrity- Content Creation: Published testimonials and case studies to highlight brand strengths. Tools I Use- ASO: AppTweak, Sensor Tower, MobileAction- Analytics: AppsFlyer, Mixpanel, Firebase, Google Analytics- Advertising: Google Ads, Apple Search Ads, Meta- Social Media: Facebook Ads, Instagram Ads, LinkedIn Ads- SEO: SEMrush, Ahrefs, Moz, Google Search Console- ORM: Brandwatch, Hootsuite, Reputation.comI thrive in fast-paced environments, collaborating with cross-functional teams to deliver innovative solutions. Let’s connect to drive growth for your business!
Experience
Ppc Expert
Octal It Solution Cmmi Level 3 Appraised
May 2025 — Present · Jaipur, IN
Education
Mahatma Gandhi pg college mahwa
Bachelor of Commerce, Statistics
2014 — 2018
University of Rajasthan
M.com, EAFM
2018 — 2020
Uttaranchal University
Master of Business Administration - MBA, Marketing
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