Himanshi Sharma

About Himanshi Sharma

I didn\'t get into branding to make things look pretty.I got into it because I believe the right words, the right story, and the right feeling can make someone choose your brand over every other option on the page — without a discount.Three years in, and that belief has only gotten sharper.I currently lead branding and communication for 20+ premium fashion brands at a D2C e-commerce marketing company — owning everything from brand strategy and campaign ideation to creative direction and content. Each brand is different. Each audience is different. My job is to make sure the communication always feels intentional, never interchangeable.A few things I\'ve gotten good at— Translating a brand\'s positioning into communication that actually converts— Writing and directing content that earns attention rather than just buying it— Building campaign strategies that balance storytelling with commercial outcomes— Keeping creative quality consistent across a growing, fast-moving portfolioI\'m still early in my career by most standards. But I\'ve moved fast, taken ownership early, and built things I\'m genuinely proud of.If you\'re working at the edge of brand, fashion, and digital commerce — I\'d love to connect.

Experience

1. Head - Branding and Communication

   Digital Impressions

   Jul 2025 — Present · Delhi, IN

   Brands don\'t go premium by accident. Someone has to obsess over every word, every visual, every feeling a customer gets when they land on a page — and make sure it all says this is worth it before a single rupee is spent.That someone is me.As Head of Branding & Communication, I lead the strategy and creative vision behind 20+ premium fashion brands in the e-commerce space — each with its own identity, audience, and ambition. My job is to make sure none of them sound like the other, and all of them sound unmistakably intentional.What that actually looks like:Building brand worlds from the ground up — tone of voice, visual language, messaging architecture, the worksLeading a cross-functional creative team and turning abstract briefs into sharp, scroll-stopping communicationOwning the full content and brand strategy across digital touchpoints — from performance copy to campaign storytellingSitting at the intersection of data and gut feeling, where real brand decisions get madeKeeping 20+ brands creatively distinct while scaling them commerciallyI believe the best brands don\'t just sell products — they make people feel something. My work is building that feeling, consistently, at scale.Always interested in conversations at the intersection of brand, culture, and commerce. Feel free to connect.

Education

• I Business Institute

  pgdm, International Business

  2021 — 2023

• Aravali College of Engineering & Management

  Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering

  2015 — 2019