Himalika Singh

GTM, Growth, Category Management @ Groww | Ex- PhonePe , Mastercard

Role
Senior Business Manager at Groww
Location
Bengaluru, KA, IN
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Himalika Singh

People-focused operator with 8+ years across fintech and consumer tech, building and…

Experience

  1. Senior Business Manager

    Groww

    May 2022 — Present · Bengaluru, IN

    Took Consumer Durable Lending from “hmm, maybe?” to “heck yes!” - scouting 16 cities, multiple categories -> grabbing 30% market share across 120+ offline retailers! Traded office for shop floors - 200+ customer convos, 100+ hours spent on ground so that our GTM and product actually solved problems people cared about. Set the long-term direction for the business with clear North Star metrics and playbooks that got Product, Risk, Sales, and Branding moving in sync. Built initial partnerships that mattered with regional leader and creating GTM strategy scaled fast Streamlined how the sales engine runs: designed SOPs, dashboards, and incentives that cut onboarding time by half, improved approval rates, and brought down cost per loan. Drove annual operating planning (AOP) and quarterly OKR-setting, aligning leadership and cross functional stakeholders

Skills

  • Microsoft Office
  • Mysql
  • Customer Service
  • Matlab
  • Microsoft Excel
  • Powerpoint
  • Teamwork
  • Microsoft Word
  • Research
  • C++
  • Java
  • Social Media
  • Algorithms
  • Photoshop

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Himalika Singh — Senior Business Manager at Groww in Bengaluru, KA, IN | Unifers