Himakshi Deka

WORK HISTORY

EDUCATION

ABOUT HIMAKSHI DEKA

I am currently pursuing an MBA in Marketing and Finance at The Assam Kaziranga University, with a strong interest in building brands that are strategically positioned and financially sound.As an intern at Tata Trent Ltd (Westside), I have worked at the intersection of retail strategy and private label growth, observing how assortment decisions, pricing, merchandising, and store-level execution directly influence both brand perception and profitability. This experience reinforced my belief that effective marketing is not just about visibility, but about driving measurable business outcomes.My exposure to structured problem-solving through McKinsey’s Forward Learning Program and BCG’s Virtual Strategy Consulting has strengthened my ability to approach business challenges analytically, balancing customer insight with commercial viability.Before management studies, I graduated as a Gold Medalist in Zoology from Cotton University. My scientific training shaped a research-driven and analytical mindset, which I now apply to marketing analytics, financial evaluation, and strategic decision-making.I am particularly interested in roles that sit at the intersection of brand strategy, market analysis, and financial performance, where understanding both consumer behavior and business fundamentals is essential for sustainable growth.